Pro tip💡 Use report filters to control what data is shown in your detail reports. They can help you understand your data, find trends, and drill into the details you care about. Learn how to add, change, or remove a filter here: https://goo.gle/4gCA6wr
Google Analytics
Technology, Information and Internet
Mountain View, California 537,914 followers
About us
Stay on top of your data game with the latest news and product updates on Google Analytics, Tag Manager, and, of course, the Google tag itself! Get the scoop at g.co/marketingplatform. Want to take your tagging skills to the next level? Deep dive into our newest Google Tagging Tutorials series! These easy-to-follow lessons will turn you from a tagging novice to a pro in no time. Check them out → https://bit.ly/4d7VfxR
- Website
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g.co/marketingplatform
External link for Google Analytics
- Industry
- Technology, Information and Internet
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
Updates
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Stay up to date with the latest Google Analytics releases. Here’s a look at the recent updates: ✅ You can now learn about and manage consent settings from a centralized hub in Google Analytics Admin 📈 You can now copy reports and explorations across properties 📊 We’ve made it easier to import cost data using Data Import in Google Analytics Swipe to learn more. https://goo.gle/4gyDFnD
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Predictive metrics in GA use machine learning to forecast possible actions to help you anticipate user behavior, empowering you to shift from reactive to proactive marketing. This can help you: 🔍 Identify high-value customers ⬆️ Improve retention 📊 Allocate your marketing budget more efficiently To get started, check out these prerequisites and best practices → https://goo.gle/4hJrRQC
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Want to know everything about segments in Google Analytics, but only have 5 minutes? 👀 Learn how to create and use segments to unlock deeper audience insights. Quick tips, big results ➡️ https://goo.gle/4hxjgAC
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Still manually tagging your Google Ads URLs? Auto-tagging in Google Ads simplifies tracking and reporting in GA4. Benefits include: ✅Accurate data import ✅ Time savings ✅Reduced errors ✅ Granular audience building ✅ Detailed reporting Learn more about how to turn on this feature here! https://goo.gle/4i1GSgB
[GA4] Benefits of Google Ads auto-tagging
support.google.com
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✨ Join us live on Feb 19 at 5:00 PM GMT for an exciting livestream on "Data Integrity: The Foundation for Innovation in Google Analytics” ✨ In this session, we'll discuss recent initiatives and future plans to provide our customers with the highest quality data possible.This means you can confidently rely on Google Analytics to provide accurate insights into customer behavior and marketing performance. This session will be valuable for any Google Analytics users interested in learning about upcoming enhancements to the platform. Register to attend live or watch on demand! https://goo.gle/4jY1w2H
Data Integrity: The Foundation for Innovation in Google Analytics
marketingplatformacademy.withgoogle.com
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Want to get more actionable insights? Try this tip: Use Segments to analyze specific groups of users — like mobile users, new visitors, or those who completed a purchase. Learn how to create useful segments for your business here → https://goo.gle/3CEpyzh
[GA4] Segment builder
support.google.com
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Cost-data import lets you analyze ROI and compare performance for all your online advertising and marketing - and it just got easier to do. Simply import source, medium, and date to track ROI and compare campaign performance across all your online ads. Add campaign name & ID for a more detailed view. Learn more about cost data import here! https://goo.gle/4hSbFMG
[GA4] Import cost data
support.google.com
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Whether your visitors come from Google Ads, social media, direct search — is it all the same to you? Did you know you can customize how much credit you give each touchpoint along your customer journey? By default, Google Analytics runs on a model of data-driven attribution, which uses machine learning to base reporting on ✨your ✨ business’s conversion path data. But you can customize your Attribution even further. Learn how: https://goo.gle/3Q3mkIH
3.8 Analyze Your Marketing Data in Advertising Section - Analytics Academy on Skillshop
https://www.youtube.com/
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📈Want to know exactly what your Google Ads are doing for your bottom line? 🔗 Link your Google Ads and your Google Analytics, and get the most out of your advertising budget. Improve your audience targeting, refine your ad copy, and understand which ads are driving the most valuable customer actions on your site. ⚡️All in under ten minutes: https://goo.gle/3Q8z8gA