News Releases

New York, NY – May 4, 2022 – The Digital Advertising Alliance (DAA) today recognized Experian and Tony Hadley, Experian’s Senior Vice President of Public Policy, with its first annual “DAA Privacy Icon” award. The award recognizes Hadley for his career of contributions to the DAA’s work and industry efforts to strengthen consumer protection, self-...

New York, NY – May 3, 2022 – Today the Digital Advertising Alliance (DAA) announced the launch of its initial certification process for providers of Addressable Media Identifiers (AMIs). AMIs are used to enable relevant advertising, optimized outcomes, measurement tools, and other important functionality with new privacy safeguards for the ad-supported digital content and...

NEW YORK, NY, February 24, 2022 – The Partnership for Responsible Addressable Media (PRAM) today announced the conclusion of its work and the transition of the process for certification, education, and enforcement around Addressable Media Identifiers (AMIs) to the Digital Advertising Alliance (DAA), which will extend and enhance its current self-regulatory program to cover those emerging technologies.

In addition, the advertising trade associations will continue to conduct their own evaluation, direct dialogue, and...

NEW YORK, NY, September 28, 2020 – Americans place a value of more than $1,400 per year on the array of free digital content, services, and mobile apps that are currently funded by advertising, according to a new survey conducted by the Digital Advertising Alliance (DAA). Respondents said those ad-supported content and services were worth $1,404...

June 8, 2020 - Final proposed regulations submitted by the Office of the California Attorney General (CA AG) to implement the California Consumer Privacy Act (CCPA) fail to provide businesses with needed clarity and time to comply and contain unconstitutional requirements that exceed the CA AG’s authority and could frustrate consumers, according to several leading advertising trade associations. The...

NEW YORK, NY – December 18, 2019 – The Digital Advertising Alliance (DAA) today officially launched the onboarding process for companies across the digital advertising supply chain to use its California Consumer Privacy Act (CCPA) Opt-Out Tools. The DAA...

Web and App-Based Tools Will Provide CCPA Opt-Out Mechanisms Giving Users Cross-Industry Control Over Sale of Personal Information

NEW YORK – June 4, 2019 – The Digital Advertising Alliance (DAA) today announced the timeline for enforcement of its new transparency guidelines for political advertisers, including use of the “Political Ad” icon. The new guidelines will become effective on November 1, 2019, and enforcement of compliance will begin on January 1, 2020. The independent enforcement program will be run by the Advertising Self-Regulatory Council (ASRC) of the Council of Better Business Bureaus (CBBB) and Association of National Advertisers (ANA), which...

NEW YORK, NY – September 18, 2018 – The Digital Advertising Alliance (DAA) today released the creative implementation guidelines for the “Political Ad” icon it announced in May as part of an advertising industry initiative to increase transparency and accountability around...

NEW YORK, NY – May 22, 2018 –  The Digital Advertising Alliance (DAA) today launched an industry-wide initiative to increase transparency and accountability around digital political ads, including new guidance for political advertisers and a “PoliticalAd” icon that will link to additional information on such ads. Compliance with the guidance will be independently enforced by the Advertising Self Regulatory Council (ASRC) and the Data & Marketing Association (DMA).

Building on the success of the DAA’s existing...