DAA Blog

Lartease Tiffith, executive vice president, public policy, Interactive Advertising Bureau (left) moderates a DAA Summit 24 workshop alongside three entrepreneur panelists.

In a Digital Advertising Alliance (DAA) Summit 24 workshop discussion titled, “Data 4 Good: How Responsible Data Collection Enables Empowered Social Outcomes,” attendees learned about the techniques and data used by small businesses to advertise online efficiently and effectively.

The panel was led by Interactive Advertising Bureau’s (IAB) Lartease Tiffith, with small-business entrepreneur panelists Alex Dabagh, founder and creator of ...

Big idea, cont:  As the digital advertising landscape continues to evolve, different regions are adopting various measures to ensure compliance with data protection and advertising standards, where the DAA Principles still apply.

Mathilde Fiquet, special advisor at European Publishers Council (EPC), and account director; with panelists Vatsal Asher, convener, Digital Advertising Alliance  (DAA) Asia and Middle East; Shelley Samel, chief legal officer at Ad Standards Canada; and (not pictured) Mary Teahan, president and CEO of Qendar (also representing DMA Argentina), discuss the DAA program around the globe.

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Speaking on his own, the FTC’s Ben Wiseman delivers remarks about recent activity at the FTC and ways to develop privacy benchmarks.

FTC’s Ben Wiseman opened his DAA Summit 24 discussion with a few remarks offering perspectives on companies taking ownership of their privacy programs.

Ben Wiseman, associate director for the Division of Privacy & Identity Protection at the Federal Trade Commission (FTC or Commission), along with Alison Pepper, executive vice president for government relations & sustainability at 4A’s, had a candid discussion at this year’s DAA Summit 24, providing a glimpse into the most recent trends in FTC enforcement actions and ways companies can “take ownership of privacy” in service to consumers. The following...

Policy watchers from the digital advertising community discuss the prospects of a federal privacy bill moving through Congress in 2024.

One of the benefits of getting together at each year’s Digital Advertising Alliance Summit is the opportunity to discuss public policy – federal, state, even international – and how privacy, security and data protection law can impact responsible data flows, either to facilitate – or potentially restrict – a more relevant advertising experience for consumers.

This year’s 2024 Summit – New ADitude – had a heightened level of focus on Capitol Hill, as a potential Congressional committee markup of the American Privacy Rights Act (APRA) was pending. We had the opportunity to listen in as leading policy advocates and watchers weighed in on the lawmaking process this year.

At this year’s Summit, the “federal” law panel included Laquan Austion, vice...

Jason Bier, general counsel and chief privacy officer, Adstra, and chairman and president, Federation for Internet Alerts (FIA), provided DAA Summit 24 attendees with an important update related to FIA’s public safety initiative for locating lost and missing children.

In a DAA Summit 24 panel titled, “Data 4 Good:  A Special Update from Federation for Internet Alerts,” Jason Bier, general counsel and chief privacy officer of Adstra and chairman and president of Federation for Internet Alerts (FIA), highlighted the role of digital advertising technology in the Amber Alert system’s evolution and impact. The discussion emphasized the ad industry’s collaboration in leveraging advertising technology for public safety.

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