New York, NY – September 19, 2024 -- Lou Mastria, CEO and President of the Digital Advertising Alliance, released the following statement regarding the release of a Federal Trade Commission (FTC) staff report on social media and video streaming services.
Big Idea: One of DAA’s founders – American Advertising Federation (AAF) – recently announced it has joined a new privacy initiative launched in October by two other DAA founders – Association of National Advertisers (ANA) and 4A’s. The Responsible Privacy in Advertising Initiative (RPIA) is designed to evolve and enhance industry data privacy principles for responsible online advertising practices and to reinvigorate congressional efforts to enact pree
