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DAA Principles

Summit Snapshot: Insights and Innovations from DAA Global Network Partners

October 9, 2024

By Lou Mastria

Big idea: The AdChoices program and DAA Principles are hard at work in 37 nations – and 28 languages. At the Digital Advertising Alliance Summit 24, some of our global network partners discussed current program priorities in their respective regions.

Big idea, cont:  As the digital advertising landscape continues to evolve, different regions are adopting various measures to ensure compliance with data protection and advertising standards, where the DAA Principles still apply.

Summit Snapshot: FTC Remains Active on the Privacy Beat, Supported by Industry Self-Regulation

September 18, 2024

By Lou Mastria

Big Idea: Technological advancement keeps the Federal Trade Commission on its toes as privacy questions proliferate in the areas of healthcare, artificial intelligence, and children, among other data sectors.

Speaking on his own, the FTC’s Ben Wiseman delivers remarks about recent activity at the FTC and ways to develop privacy benchmarks.

Digital Advertising Alliance Announces Major Update to Industry's AdChoices Opt-Out Program with WebChoices 2.0

WebChoices 2.0 Supports Opt-Outs for Emerging Non-Cookie Technologies Used for Targeted Ads; DAA Announces End-of-Year Deadline for Adoption

NEW YORK, NY -- June 12, 2024 -- The Digital Advertising Alliance (DAA) today announced the most significant update to the advertising industry’s AdChoices program for in

HHS Report Shows Digital Advertising Data Helped Save More than 50k Lives during COVID-19: Why This Matters Now

May 10, 2024

By Lou Mastria

Big idea: A groundbreaking HHS report showed how advertising data used to target digital vaccination ads to underserved populations helped prevent 52k deaths, 244k hospitalizations, and 2.6 million infections during the COVID-19 pandemic.

Big idea (expanded):  A groundbreaking report released by the US Department of Health and Human Services (HHS) this week showed how advertising data used to target digital vaccination ads to underserved and vulnerable populations helped prevent 52k deaths, 244k hospitalizations, and 2.6 million infections during the COVID-19 pandemic.

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