New York, NY -- September 12, 2024 -- The Digital Advertising Alliance (DAA) today announced the release of new guidelines
NEW YORK, NY -- July 23, 2024 -- Lou Mastria, CEO and President of the Digital Advertising Alliance, released the following statement on Google's announcement that it plans to maintain the use of cookies for advertising in its Chrome browser.
NEW YORK, NY -- June 12, 2024 -- The Digital Advertising Alliance (DAA) today announced the most significant update to the advertising industry’s AdChoices program for in
WASHINGTON, D.C. – August 2, 2023 – The Digital Advertising Alliance (DAA) today launched new beta functionality allowing individuals to opt out of interest-based advertising (IBA) via the submission of “hashed” -- or encrypted -- phone numbers.
WASHINGTON, D.C.
The DAA’s community’s strength has come from its foresight and its proactive actions to codify and live by responsible industry practices.
Regional Digital Advertising Alliances (DAAs) Release Tech Specifications to Help Brands and Publishers Simplify & Improve User Choice Experience
Digital Advertising Alliance (DAA) Principles were established more than a decade ago to keep pace with a rapidly changing marketplace -- extending effective meaningful privacy protections to US consumers. In many ways, 2021 marked a watershed year – all of it setting the stage for a 2022 that will keep DAA innovating to protect and advance consumer engagement with responsible brands and publishers of content.
