DAA Blog

The Digital Advertising Alliance (DAA) may have taken our annual Summit program “virtual” – having to relocate online from our original intended venue in Southern California, because of COVID-19 -- but that didn’t stop an influential member of California’s Congressional delegation from addressing our Summit audience on consumer data concerns and the need for a new federal privacy law.

We were honored to hear from Rep. Nanette Diaz Barragán, Member of Congress for California’s 44th District, who articulated her constituents’ concerns about data protection – and the need for transparency among other data privacy policy goals. Of course, transparency is an integral part of the DAA Principles, and is part and parcel of the privacy regime DAA Participants adhere to in their consumer engagement. These same principles are what we hope to see incorporated in a new federal privacy law through DAA’s involvement with the ...

With the 2020 election upon us, online media is awash with digital political advertisements. During Digital Advertising Alliance’s (DAA) Virtual Summit 20, Ron Jacobs, a partner at Venable LLP, was joined by Peter Frey Lavallee, executive director of the Washington Public Disclosure Commission (PDC), a public agency, to discuss the State of Washington’s position on the digital ad space – and transparency in political ads seen online and in mobile applications.

The discussion also offered an opportunity to showcase the icon-based DAA Political Ads program – and how this program complements public policy efforts to extend such transparency clearly to American voters.  Previous to the Summit, DAA provided briefings to various state policymakers – Washington among them – on how the self-regulatory program is designed to work....

Earlier this month, at DAA Virtual Summit 20 | ADvolution, it gave me an opportunity to express thanks to our speakers, sponsors, programmers and team – and to reflect on the current advertising and privacy environment. It was also a chance to thank our Digital Advertising Alliance (DAA) program participants for their continued leadership, also in this “new normal.”

Right now, we may believe that public safety, public health and economic stimulus are the only issues that matter in our society. Make no mistake, these all matter greatly. But we also might consider that, as advertisers, consumers are eager to hear messages of reassurance. Brands, publishers and their agency and ad tech partners have an extremely useful, helpful role here to meet...

Consumer education is an evergreen principle of Digital Advertising Alliance. That’s why each year, we update and renew our efforts to keep browser and mobile app users in the know about the YourAdChoices program. With trillions having been served, the YourAdChoices Icon continues to be an ever-present and real-time gateway to disclosures about data collection for interest-based advertising, and providing opt-out options.

In the latter part of 2019, we posted a new Consumer Choice video to our YourAdChoices.com Web site, Youtube channel and Facebook page – helping to drive thousands of consumer views. The video explains in plain language how to use WebChoices and ...

A newly updated academic study highlighted in AdExchanger this week reinforces a previous separate study commissioned by the Digital Advertising Alliance (DAA) in 2014 that shows how powerful having a cookie (or other identification mechanism) can be in delivering value to publishers – as well as to brands and consumers.

In summary, the study found that there is a 52-percent drop in publisher revenue when interest-based cookies are not present to enable a more relevant ad.  This echoes previous research we commissioned – and ...