Licensing the Digital Advertising Alliance (DAA) YourAdChoices icon -- also known as "AdChoices" or "Advertising Option Icon" -- demonstrates your commitment to consumer privacy preferences in Interest-Based Advertising and data collection across Web sites and/or mobile applications. It’s also a clear signal to your business partners that you expect each of them to honor the same commonly understood DAA privacy "rules of the road" and uphold your brand’s ethical standards.
To initiate the formal licensing process, please complete this form. We will arrange a dedicated email to you with the licensing agreement for your company’s consideration and electronic signature. This form will apply to all brands wholly owned by your company.
