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In the wake of the Silver Bowl, a cultural moment reminding America that 50+ consumers have massive buying power, CCI is back with their latest effort aimed at helping consumers save their hard-earned dollars.

Big Com today announces the promotion of three longtime employees to Vice Presidents: Merry Michael Smith, Mary Jane Cleage, and Donna Cope, effective immediately.

Today, Zefr announced the expansion of its pre-impression content avoidance controls on Meta, which allows advertisers to refine their content adjacencies while maintaining scale across their Meta activities, with full transparency into where their ads were served.

The new initiative aims to ensure SMBs and mid-market brands aren’t left behind in the digital marketplace.

The initiative empowers small and mid-sized businesses with the innovative tools and strategies to thrive in dynamic international markets.

TruGreen, the nation’s leading lawncare provider, announced its latest creative campaign, developed by VML, featuring PGA TOUR players Jason Day, Ben Griffin and Patton Kizzire who are drawn to TruGreen-treated lawns so beautiful, they rival professional courses.

Super Bowl LIX ads running on Fox this year will have AD-ID tags embedded in the ads to help advertisers connect with consumers, measure campaign effectiveness, deliver relevant creative ads, and attempt to avoid wasting ad dollars.

VML’s 11th annual trends study examines gen Z optimism, how technology drives digital disconnection, and the dawn of the trillionaire colliding with cost-cutting.

As the traditional agency job market faces volatility, new avenues are opening for creatives. Tori Nygren, founder and creative director of independent creative agency Hogwash Studios, hasn’t followed a straight career path through the advertising industry.

Black America continues to grow, and the outsized impact of their cultural and economic influence cannot be ignored or taken for granted.