4As

🌟 Don't miss your chance to connect directly with top industry leaders at Decisions Minneapolis on March 26th - it's FREE! Join peers from CCF, Media Bridge, Heart & Soul Marketing, ODN and Yes& who have already registered.  🎉 https://lnkd.in/dSRsaCUv 🚀 From topics like "Accelerating Creativity" to "Reconvening in the Home" and "Harnessing Human Creativity in the Age of AI," we'll explore the exciting convergence of ideas and the impact of technology on creativity. 🔗 Reserve your spot now and be part of shaping the future in a tech-leveled field! https://lnkd.in/dSRsaCUv #DecisionsMinneapolis

WEBINAR 📢: Reframing The Fundamentals of Attention—How Marketers Can Really Use Attention Metrics To Their Benefit | https://bit.ly/4jWkIOx 🔍 What’s on the agenda? 💡 The biggest misconceptions about attention metrics 💡 The science behind attention types—and how they impact effectiveness 💡 Strategies to capture attention that drives results Speakers: Jamie Auslander (Infillion), Maggie Summers (dentsu X), Brad Stockton (dentsu X), and Amy Pacheco (4As). 📅 Date: February 25, 2025 ⏰ Time: 1:00 - 2:00 PM ET 🔗 Register now: https://bit.ly/4jWkIOx #MarketingInsights #AttentionEconomy #MediaBuying #DigitalAdvertising #4AsWebinar

Thank you Susan Franceschini for spearheading on behalf of the 4As. Grateful to have been part of the efforts alongside the amazing LA Ad Community and industry colleagues.

Zefr joins Decisions as a VIP sponsor. As the leading global technology company enabling responsible marketing in walled garden social environments, Zefr’s solutions empower brands to manage their content adjacency on scaled platforms such as YouTube, Meta, TikTok and Snap, in accordance with industry standard frameworks. Zefr's solutions and participation in Decisions supports the industry's focus on data-driven, innovative and responsible marketing practices. View all sponsors and secure your spot for Decisions Minneapolis happening on March 26: https://bit.ly/4g293dP #4AsEvents #4AsDecisions #Decisions2025 #walledgardens #responsiblemarketing

Our EVP of Government Relations and Sustainability, Alison Pepper will be speaking at Campaign Convene: Marketing Evolved on February 27, 2025 in New York City: https://lnkd.in/eYWNqUWW Alison will join Donna Sharp (Medialink), Tiffany R. Warren (ADCOLOR) and Steve Barrett (PRWeek) for "Outlook 2030: Preparing for the next half-decade of marketing." Join industry leaders to explore the future of marketing, politics, sports, technology and culture. Secure your spot today! https://lnkd.in/e-K-F3jy #CampaignUSConvene #MarketingEvolved #Innovation #Leadership

Reignite the joy of creative work with AI -- register today! Featuring: - Carolyn Murphy, GM, Americas of Springboards - Kirsty Whelan, Managing Director, Strategy, Prompt Agency - Jeremy Lockhorn 🔜 SXSW, SVP, Creative Technologies & Innovation, 4As

🌟 Welcome Moon Rabbit to the 4As as a New Member! 🌟 Renowned for their innovative approach to digital storytelling and branding, Moon Rabbit joins our network of creative agencies. We look forward to empowering their success through resources, thought leadership and their active participation in our programs. Learn more about our membership benefits at https://bit.ly/4gR9acF #4As #Welcome #NewMember #Advertising #Marketing #CreativeCommunity #MoonRabbit

Pay-to-play pitches, where agencies pay intermediaries to participate, undermine fair competition and agency-client relationships. This unethical practice keeps brands from being able to access the best possible talent. In some cases, the lack of transparency prevents marketers from understanding the full process. 4As CEO Marla Kaplowitz contributed to this article calling on marketers to learn about search consultants’ business models and ethical consequences. https://bit.ly/4bb9amz VoxComm The Media Leader UK #paytoplay #ethicaladvertising #marketingethics #searchconsultants

📣 We're excited to welcome our new partner member: Shirofune, an AI-powered advertising automation platform that streamlines digital ad campaign management across multiple platforms, helping businesses maximize efficiency and performance! 🎉 Shirofune's platform will provide significant value to our members as agencies continue to optimize and innovate with AI. By joining the 4As, Shirofune gains access to industry-leading insights, networking opportunities and exclusive resources designed to drive success. Not an agency? You can still be part of the 4As Partner Membership Program and unlock valuable agency connections and tools. Learn more and explore the right membership tier for your business: https://bit.ly/3EKq27A #4AsPartners #NewPartner #AdvertisingInnovation #AIAdvertising #MarketingAutomation

🏛️ Join Us for Capitol Hill Day 2025 and participate in Policy-Making. https://bit.ly/4i4c5j3 The 4As and ANA (Association of National Advertisers) invite you to Capitol Hill Day on May 6-7, 2025, in Washington, D.C.—a unique opportunity to engage directly in advocacy and gain a behind-the-scenes look at the policy-making process that shapes our industry. 🔹 Who should attend? Senior professionals from agencies and advertisers—no prior lobbying experience required. Open to 4As, ANA and CHC members. 🔹 What to expect: ✔ Policy Briefing – Expert-led discussions on key issues like privacy, tax deductibility and more. ✔ Small Group Meetings – Direct engagement with Congressional representatives. ✔ Networking Reception – Connect with senior industry professionals on May 6. 📍 Learn more and secure your spot: https://bit.ly/4i4c5j3 #CapitolHillDay #AdvertisingAdvocacy #PolicyMatters #4As