In 2022, we introduced a new Search Ads 360 experience with a refreshed look and feel bringing in a familiar experience as seen in other tools like Google Ads and Microsoft Advertising. As we learn about how you are using the new Search Ads 360, we understand that navigation can be simplified further. We are improving the navigation design to better organize while continuing to provide the same tools and solutions you rely on to grow your business. While we aren’t changing or removing features you rely on, here are the main updates: More efficient navigation: We are integrating “Tools and Sett…
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New Look of Navigation
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Search Ads 360 adds support for Microsoft automated bidding
Enterprise advertisers care about reaching customers and fueling performance across search engines and channels. And this makes sense; typically, advertisers that adopt Search Ads 360 multi-channel/engine optimization portfolios can expect to see 5% more conversions or conversion value as compared to optimizing channels and engines independently. To give all of our enterprise advertisers more options to optimize their campaigns, we’re opening access to a beta program to enable you to activate Microsoft automated bidding in your Search Ads 360 bid strategies, starting today. Microsoft automated…Read more