News
Big Idea: A recent U.S. FEC position on digital and mobile political ad transparency makes room for icon-driven disclosures. With Election Cycle 2024 underway, it's time for DSPs to test and integrate with the DAA Political Ads icon-delivery platform.
...
Big Idea: The same fervor and framework that helped us deliver real-time, on-demand privacy notices for online interest-based advertising trillions of times can do the same for digital political ads – to deliver campaign disclosures to voters effectively
NEW YORK -- September 14, 2022 -- Amid this 2022 Election – with primaries among states having just completed – the Digital Advertising Alliance has undertaken program enhancements in our Political Ads Program, which I’d like to share with you here.
When we first launched the Application of Principles of Transparency and Accountability...
Guidelines Take Effect November 1; Enforcement Starts January 1, 2020 by Council of Better Business Bureaus (CBBB) and Association of National Advertisers (ANA)
NEW YORK – June 4, 2019 – The Digital Advertising Alliance (DAA) today announced the timeline for enforcement of its new transparency guidelines for political advertisers, including use of the “Political Ad” icon. The new guidelines will become effective on November 1, 2019, and enforcement of compliance will begin on January 1, 2020. The independent enforcement program will be run by the Advertising Self-Regulatory Council (ASRC) of the Council of Better Business Bureaus (CBBB) and Association of National Advertisers (ANA), which also are responsible for enforcement of the DAA’s...
Maryland Becomes First State to Approve Ad Disclosures via DAA-Type Icon
NEW YORK, NY – September 18, 2018 – The Digital Advertising Alliance (DAA) today released the creative implementation guidelines for the “Political Ad” icon it announced in May as part of an advertising industry initiative to increase transparency and accountability around digital political ads. The new guidelines outline the creative specifications necessary for U.S. federal and state political advertisers to create and display the Political Ad icon in express advocacy ads.
The DAA also welcomed Maryland for becoming the first state to authorize this type...
DAA Releases New Guidance & “PoliticalAd” Icon Offering Info on Political Ads; ASRC and DMA to Enforce Program Across Industry
NEW YORK, NY – May 22, 2018 – The Digital Advertising Alliance (DAA) today launched an industry-wide initiative to increase transparency and accountability around digital political ads, including new guidance for political advertisers and a “PoliticalAd” icon that will link to additional information on such ads. Compliance with the guidance will be independently enforced by the Advertising Self Regulatory Council (ASRC) and the Data & Marketing Association (DMA).
Building on the success of the DAA’s existing YourAdChoices program, the DAA’s new “PoliticalAd” icon ...