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Search returned: 1301 document(s).
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How to Bolster Loyalty Marketing
Trends and Technology February 21, 2025In an attention economy shifting into overdrive, loyalty programs are an increasingly crucial asset for marketers, as they provide an opportunity to distinguish their brand from competitors, strengthen relationships with customers, and drive sustained purchases.
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This Deloitte Executive Explained Why Performance Marketing Has Diminishing Returns
Podcast Clips February 18, 2025Deloitte Digital’s Maggie Gross discussed why performance marketing has diminishing returns, citing examples from her own work and explaining having a balance between branding and performance is critical for business success.
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BuzzFeed Rolls Out New Social Media Platform
Marketing News February 13, 2025BuzzFeed is fed up with the current state of the internet and wants to do something about it. The media company on Wednesday introduced a new social media platform to counter what it says is an internet increasingly fueled by misinformation, addiction, and negativity.
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The Value of Long-Term Marketing
ASK Answers February 13, 2025How can I ensure that I’m investing enough in my brand long-term, without ignoring the effectiveness of short-term performance marketing?
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Building B2B Experiences to Remember
B2B February 5, 2025Spending on B2B experiential marketing is on the rise — outpacing B2C — as B2B firms reimagine their live events to create more memorable experiences for their audiences.
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The Muppets Take Center Stage in Booking.com's Super Bowl Ad
Marketing News February 3, 2025The Muppets are featured in a new ad campaign for Booking.com that shows how the website helps consumers to personalize their travel experiences. The integrated marketing campaign, which kicks off during the fourth quarter of Super Bowl LIX, builds on the "Booking.yeah" ad campaign from 2022.
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Perfect Your Marketing Strategies with These Resources
Pulse February 3, 2025In a crowded industry with endless content and information to sift through, it can be challenging to discern quality content that provides relevant and factual information and helpful case studies. ANA’s Marketing Knowledge Center can help, however; the MKC provides trusted information meant to inspire concrete and actionable next steps.
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Marketers May Be Getting Burned by Their Performance Marketing: OOH May Be Able to Help
Knowledge Partners January 30, 2025Clear Channel Outdoor shares why integrating OOH advertising into your media mix can help with the “burnout” some brands are experiencing with performance marketing.
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Sold Out: How a B2B Influencer Brand Trip Drove Unprecedented Demand
Conference Session Videos January 30, 2025Learn how the IDEAL marketing team concepted an influencer brand trip and corresponding content plan to help drive buzz around these new product launches. This session offered insight into how influencers can be just as effective in B2B marketing as in B2C marketing, even on a low budget.
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Performance Marketing
ASK Answers January 29, 2025ANA’s Ask the Expert research service answers the question, ““What are the benefits of investing in performance marketing for my brand?"
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The B2B Flight to Customer Obsession Is Taking Off
B2B January 22, 2025Customer obsession is fast becoming the cost of entry for B2B marketers. Executives at customer-obsessed B2B companies report 28 percent faster revenue growth and 33 percent higher profit growth, compared to companies that are not customer-obsessed, according to a recent Forrester survey. But there is no one-size-fits-all formula for companies that want to become more customer obsessed, as there are multiple variables unique to each brand.
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Lead Generation
ASK Answers January 22, 2025What are the best ways to generate leads for my business?
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A Crisis in Customer Service and Complaint Handling
Event Recaps January 16, 2025The 2025 National Customer Rage Survey reveals an all-time high in customer problem experiences at 74 percent, with nearly $888 billion in revenue at risk due to ineffective complaint handling and growing customer incivility.
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Why B2B Marketing Is Buyer Group Marketing
Event Recaps January 16, 2025During a January 2025 ANA B2B Committee Meeting, Jann Martin Schwarz and Mimi Turner with the B2B Institute fellow LinkedIn explained how focusing on buying decisions and buying groups will help companies become more successful as B2B marketers.
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Eight Predictions for B2B Marketing in 2025
Event Recaps January 16, 2025During a January 2025 meeting of the ANA’s Business Marketing Committee, Bruce Biegel of the management consultancy Winterberry Group offered a series of prognostications for the changes that B2B marketing will undergo in 2025.
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Empowering Creators within the B2B Space
Leading Edge January 9, 2025Influencers have the power to capture audiences, build communities, and drive engagement. B2B brands are finally taking notice and realizing the immense potential of collaborating with these creative minds.
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What Makes a Winning B2 Award Entry?
Webinar Rewinds January 9, 2025In this webinar, take a deep dive into the secrets behind a winning ANA B2 Award entry. Gain insider knowledge on crafting standout submissions, featuring valuable insights from both past award winners and seasoned B2 Award jurors.
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How B2B Companies Get Smarter About Artificial Intelligence
B2B January 8, 2025David Edelman, an executive adviser at the Boston Consulting Group and co-author of "Personalized: Customer Strategy in the Age of AI," discusses how marketers can deploy artificial intelligence to create new kinds of personalized experiences that both marketers and salespeople can rally around.
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Happy New Year! 2025 B2B Digital Marketing Predictions and Resolutions with Professor Lou Cohen
Webinar Rewinds January 8, 2025In this webinar, Lou Cohen, professor and EY’s Americas Digital Marketing and Demand Generation Leader, discussed what lies ahead for B2B marketers in 2025. He made predictions about what’s to come, discussed his views on the concerns we share, and talked about resolutions to ensure a successful 2025.
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How Agencies and Brands Create Successful Communications Strategies in 2025
Leading Edge January 3, 2025Across the media landscape, advertisers and marketers are encountering a seismic shift in media consumption patterns. Fragmentation is a challenge and an opportunity. It is one that is reshaping the traditional ways we reach audiences.
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