AI Insights: Transforming Market and Customer Understanding hosted by Fordham University (In-Person Only)

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Marcia Soling

Senior Vice President ANA Educational Foundation

AI & THE FUTURE OF CREATIVE: FRIEND OR FOE? 

Learn about AI tools that are helping marketers drive more measurable impact to ensure intended audiences receive the messaging they want and need.

Carmela Luzzi

Senior Director, Brand Viator a Tripadvisor Company

PROPELLING THE NEXT WAVE OF AI PRODUCTIVITY: LEARNINGS AND USE CASES DRIVING ENTERPRISE GENERATIVE AI ADOPTION

Alex will discuss learnings from thousands of engagements on how enterprises are adopting generative AI including key challenges, use cases and success stories across industries. While most organizations see the promise of AI, there are many common pitfalls including lack of trust in AI, skills, tools or access to data. Innovative technologies including agents, assistants and foundation models provide hurdles, yet major opportunities for industry disruption. Learn how leaders are overcoming these challenges to adopt AI and drive productivity across their organizations across a wide range of use cases.

Alex Wyllie

Director, Technology Field Marketing IBM

NEW AMERICAN CONSUMER 2.0

iHeartMedia has launched the New American Consumer 2.0, an updated research study in collaboration with Malcolm Gladwell’s Pushkin Industries. The study reveals that 44% of Americans feel overlooked by advertisers. It highlights the differences between consumer values and those of marketers, offering recommendations for closing this gap. It uncovers what consumers think about AI and how they are interpreting the incoming changes to our world! Hetal will share these insights with you and how it impacts the use of AI in the research & analytics world. 

Hetal Patel

President of Ad Intelligence iHeartMedia

ANA/AEF MARTECH TALENT PIPELINE INITIATIVE

The MarTech industry is currently facing a significant talent shortage making it challenging for companies to fill crucial roles. There is a vast gap in the MarTech talent pipeline and it has become very difficult to identify early diverse talent who have interest and proficiency in marketing technologies. This is an essential skillset for students pursuing a career in marketing as it demonstrates industry relevance, data-driven decision-making skills, efficiency, ability to deliver personalized customer experiences, and adaptability to evolving industry trends. In this session, you will learn more about how to support this monumental shift to build a much-needed MarTech talent pipeline.

Marni Gordon

SVP Partnerships ANA Educational Foundation (AEF)

EMPOWERING MARKETING ORGANIZATIONS TO WIN WITH AI

In this presentation Aaron will share the tangible steps marketing organizations should take to ensure AI begins to create value for them right away. Aaron and his team at Transparent Partners are helping clients think about AI based value creation through both an internal and external lens. They are uncovering jobs AI can optimize, problems it can solve, and opportunities it can unlock for marketing organizations. They are also helping brands realize the impact it has from their consumer's point of view and how they should evolve their marketing strategies to excel in this AI driven environment.

Aaron Fetters

CEO, Managing Partner Transparent Partners

BUILDING A MARKETING CAREER PLAYGROUND: REVOLUTIONIZING SKILLS IN THE DIGITAL AGE

Step into the future of marketing careers! In this captivating presentation, we'll explore how the marketing landscape has undergone a seismic shift in the past decade, transforming from a traditional career ladder into an exhilarating playground of opportunities and how powerhouse companies like Johnson & Johnson leverage technology to unleash their marketing teams' potential.

Daniela Lobo

Former Global Digital Marketing and Customer Experience Director Johnson & Johnson

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