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Marketing News Quiz for February 22, 2025
Marketing News Quiz February 22, 2025In this week's marketing news quiz: Nike cozies up to a Kardashian, Walmart's quarterly earnings come in, a Gallup poll on the size of the LGBTQ+ population, and more.
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Growing Number of People Identify as LGBTQ+
Marketing News February 21, 2025A new Gallup poll reveals that 9.3 percent of U.S. adults identified as LGBTQ+ in 2024, up from 7.6 percent in 2023. Despite the current retreat from DEI among several major brands, the growth trajectory of the LGBTQ+ population presents enormous opportunity for companies that want to expand their tent demographically.
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Editor Highlights: First-Party Data, the Future 100, and Job Trends
Pulse February 21, 2025Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Nike Teams Up with Kim Kardashian to Launch New Fitness Brand for Women
Marketing News February 20, 2025It's a match made in marketing heaven. Nike is joining forces with Kim Kardashian's underwear label SKIMS to launch a new fitness brand, called NikeSKIMS, that will cater to women athletes.
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The 2024 Multicultural Excellence Awards Showcase Marketing That Celebrates Hispanic Heroes
Pulse February 20, 2025The 2024 Multicultural Excellence Awards shined a spotlight on advertisers who shined their own spotlight on the many varieties of Hispanic heroism, highlighting the various ways in which members of this community make important and valuable differences in culture through actions that are undertaken, at times, on grand stages and, at others, only in the intimate contexts of domestic or local settings.
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Mastering the Art of Marketing Mix Modeling (MMM)
Leading Edge February 17, 2025Marketing mix modeling (MMM) has been on the table for data-driven marketers for decades. If you understand its potential, you know its importance. However, nuances are at play – and I would say it’s not quite getting its due in the marketer’s day-to-day. As someone deeply entrenched in data analytics, I’ve seen firsthand how MMM can illuminate the path forward or obscure it with false promises. To help clear the way, here’s a candid look at when to leverage MMM, when to hold back, and how to get the most out of it for the long term.
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6 AI and Customer Strategy Trends Brands Should Watch For
Leading Edge February 14, 2025AI-driven tools are set to revolutionize customer strategies by taking personalization to new levels, making user experiences faster, and driving more intuitive website design. In CMSWire’s 2024 State of Customer Digital Experience survey, 81 percent of business leaders stated digital customer experience (CX) as extremely or very important, underscoring how it has become more than a competitive edge — it’s a critical differentiator.
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How Marketers Brace for the European Accessibility Act
Trends and Technology February 14, 2025Despite ample lead time, many brands remain ill-prepared for the European Accessibility Act, which goes into effect on June 28, 2025. Those marketers who haven't already started may need to enhance their websites and algorithms to comply with the comprehensive new law and cater to people with disabilities.
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Girl Power in Prime Time: The Super Bowl Ads That Resonated Most with Women
Leading Edge February 14, 2025Getting to watch the Super Bowl with my 11 and 8-year-old daughters was one of the joys of my weekend. Mind you, none in my family are football fans, but when you’re the CMO of a market research company, there are less offensive ways to blur your work-life balance.
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The 2024 Multicultural Excellence Awards Spotlighted Marketers Who Aided and Lent Visibility to the LGBTQ+ Community
Pulse February 13, 2025Members of the LGBTQ+ community often face circumstances that, at best, elide them from popular culture, or, at worst subject them to outright violence. Empathetic marketers recognize the injustice of such treatment and at times find opportunities to combat it. The 2024 Multicultural Excellence Awards took notice of such efforts undertaken in the past year and celebrated them.
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Three Award-Winning Campaigns That Leveraged Technology to Build Connection
Pulse February 10, 2025When people are brought together through a shared passion or experience, a special connection is built. Brands can leverage the power of community by creating memorable experiences. Technology can enhance the poignancy of the experience when applied appropriately and thoughtfully. Below are three campaigns that prioritized engaging experiences and building community through culture and brand love by using technology.
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Editor Highlights: In-House Teams, Customer Dissatisfaction, and Jingles
Pulse February 7, 2025Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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The 2024 Multicultural Excellence Awards Championed the Black Community
Pulse February 6, 2025The 2024 Multicultural Excellence Awards celebrated the work marketers undertook in the past year to lend visibility to and champion the causes most important to the Black community. Those efforts took myriad forms, from combatting discrimination, to welcoming African Americans into apparently inhospitable spaces, to uplifting Black culture — whether represented by Black achievements in filmmaking or, in the case of Red Stripe, the Afro-Caribbean heritage of Jamaica.
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Ally Bank’s Strategy for Authentic LGBTQ+ Marketing
Event Recaps February 4, 2025At the direction of its CMO, Ally Bank constructed a detailed LGBTQ+ marketing framework that includes Pride branding, a Pride microsite, and major media activations from Netflix to NASCAR. Brian Roach, senior director of marketing, walked through Ally’s 2024 LGBTQ+ marketing strategy.
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Lime: Creating Shared Sustainable Transportation for All
Event Recaps February 4, 2025Lime, the world's largest shared electric vehicle company, showed its support during 2024 Pride with a campaign that combined OOH and social.
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Trends in Home Cooking
Knowledge Partners February 3, 2025Cooking in America is more than just a daily task — it’s a reflection of culture, creativity, and connection. From TikTok trends to blogs, the way we discover and prepare meals is constantly evolving. This infographic dives into the ingredients shaping America’s kitchens and how we’re finding inspiration to whip up something delicious.
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McDonald’s and Admerasia Discussed Their Award-Winning Campaign
Pulse January 31, 2025Representatives from McDonald’s and Admerasia sat down to discuss their Multicultural Excellence Award Grand Prize-Winning Sauces campaign. They shared the insights and cultural touchpoints considered to bring the activation to life.
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Engaging Black Audiences
Knowledge Partners January 31, 2025Nielsen’s report on engaging black audiences shares how brands can grow and win with inclusion.
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Novartis to Promote Breast Cancer Screening in Super Bowl Ad
Marketing News January 30, 2025A new ad by drug company Novartis premiering during this year's Super Bowl stresses the importance of early and regular breast cancer screenings. The spot, titled "Your Attention, Please," brings together women of different ages and backgrounds to spread the word.
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A Conversation with The John F. Kennedy Center for the Performing Arts’ Kimberly J. Cooper
Pulse January 30, 2025In advance of her keynote presentation at the 2025 ANA Nonprofit Conference, the ANA Nonprofit Federation caught up with Kimberly J. Cooper, SVP of marketing for The John F. Kennedy Center for the Performing Arts, about her career journey, how she approaches shepherding an iconic brand into the future, and managing the challenges performing arts nonprofits face.
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