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Search returned: 1487 document(s).
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Editor Highlights: First-Party Data, the Future 100, and Job Trends
Pulse February 21, 2025Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Being a Certified B Corporation Is No Easy Task – But Totally Worth It
Leading Edge February 13, 2025As cited by B Lab, over 8,000 companies worldwide are Certified B Corporation businesses, but fewer than 2 percent of advertising agencies in the U.S. and Canada have earned this status. Achieving B Corp Certification signals to the world that you think deeply about the impact your business has on employees, clients, communities, and even the planet.
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What to Include in Your MMM Request for Proposal
Knowledge Partners February 11, 2025A comprehensive guide outlining eight essential components to include in a Marketing Mix Modeling (MMM) Request for Proposal, from defining objectives and methodology requirements to ensuring data security and validation processes.
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Editor Highlights: In-House Teams, Customer Dissatisfaction, and Jingles
Pulse February 7, 2025Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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How Agencies Can Build a Lasting Legacy
Leading Edge February 4, 2025As marketers increasingly demand that agencies connect advertising to direct business outcomes, many agencies feel the pressure to keep up. Some may see this as a threat. We see it as a powerful opportunity. By helping clients develop a holistic measurement framework that integrates audience health, brand health, and business health, agencies can demonstrate a clear impact and forge a legacy with concrete value beyond surface metrics like site visits.
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Perfect Your Marketing Strategies with These Resources
Pulse February 3, 2025In a crowded industry with endless content and information to sift through, it can be challenging to discern quality content that provides relevant and factual information and helpful case studies. ANA’s Marketing Knowledge Center can help, however; the MKC provides trusted information meant to inspire concrete and actionable next steps.
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The Transformative Role of the Creative Brief in Agency Spend Management
Partner Content January 30, 2025In an industry where every dollar matters, the synergy of process between the annual scope of work, detailed creative brief, and regular budget reconciliations offers a path to sustainable success, with benefits that drive efficiencies and better creative output.
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ANA In-House Agency Fact Book — 2025
Research Reports January 30, 2025The ANA In-House Agency Fact Book explores the capabilities, organizational chart (where provided), and other key data points of some of the best in-house agencies in the industry.
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In-House Influence: Building a Creator Program That Delivers Beyond Likes
Conference Session Videos January 29, 2025Discover how to build a powerhouse in-house creator program that aligns seamlessly with your paid media team and drives meaningful results beyond surface-level likes and follows.
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“B” Is for Basics: Principles for Achieving Shared Global Objectives
Event Recaps January 28, 2025Cindy Ponce from Sesame Workshop examined the grounding principles that enable marketers to establish a framework to successfully realize collective accomplishments.
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Meta Rolls Out New Ads for Threads
Marketing News January 27, 2025Meta is launching ads for its microblogging network Threads, the company announced Friday, aiming to give its rival X (formerly Twitter) a run for its ad dollars. Meta is starting the effort with a few companies in the U.S. and Japan and says it will monitor the test closely to see how it's performing before expanding the marketplace.
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Editor Highlights: Gen Alpha, SeeHer, and Influencer Marketing
Pulse January 24, 2025Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Building the In-House Marketing Team of the Future
Knowledge Partners January 23, 2025Blum Consulting’s Andrea Ruskin shares how brands can realize the full potential of their in-house agencies.
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AT&T’s In-House Agency
Event Recaps January 23, 2025During a session at a January 2025 meeting of ANA’s Production Management Committee, AT&T described the development of its in-house agency and the needs that it has helped the company meet.
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Inside Principal Media Buying — Why You Should Say No
Webinar Rewinds January 23, 2025Discover the hidden pitfalls of principal media buying and their true impact on your brand’s performance. This webinar delved into why this practice persists, how it compromises niche media sources, and what marketers can do to demand transparency from their agencies.
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Protecting the Creative Environment for Your In-House Team
Event Recaps January 22, 2025Megan Crespo, graphic design lead at Ferguson, shared key tips to shield your team from the downside of the corporate grind.
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Lessons on Demonstrating In-House Agency Value
Event Recaps January 22, 2025In-housing is more than just a trend; it's a strategic choice that can deliver significant benefits for marketing organizations. But how do you communicate the value of your in-house agency to those who may not understand or appreciate it?
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The Hidden Costs Eating Your Ad Budget
Leading Edge January 20, 2025Every day, marketers are paying full price for their digital ad campaigns while getting only a fraction of what they paid for. It's like you pull up to a gas station that advertises premium fuel, but instead they fill your tank with watered-down regular gas. You’re paying top dollar but driving away with a fraction of the horsepower you paid for.
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Marketing News Quiz for January 18, 2025
Marketing News Quiz January 18, 2025In this week's marketing news quiz: Brands help those fighting wildfires near a major U.S. city, employee engagement drops, Gronk goes digital for Avocados From Mexico, and more.
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Programmatic Media
ASK Answers January 15, 2025What are some trends and best practices in programmatic media buying?
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