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If knowledge is power, you’re about to become an advertising superhero. Start with these timely featured resources.
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Mintel: 4As Member Perk
Market trends, product innovation, forecasts and more. Mintel market reports provide you with in-depth market coverage in your…
Creative Monitoring Services
Check out this list of creative monitoring services compiled by 4As Research.
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LookFar Labs: 4As Member Perk
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From archived publications to the most recent industry insights, our research library will help you drive smarter campaigns, stay on top of trends, and run a better agency.
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The Skinny on Sports Gambling | The Fan’s Perspective
SBRnet examines consumer data to learn who’s betting on sports, finding sports gambling is growing rapidly among Gen Z and teenagers. This article highlights the potential for brands, but also the concerns with underage gambling.
Content Consumption
Mintel examines consumer content and media habits in this infographic.
2025 Camping Report
The Dyrt shares findings on camper demographics, planning and booking habits, and camping property trends.
Resource Library
Explore the deep, searchable 4As library of articles, archival media, suggested reading, industry textbooks and more.
Member Perks
Mintel: 4As Member Perk
Market trends, product innovation, forecasts and more. Mintel market reports provide you with in-depth market coverage in your…
Creative Monitoring Services
Check out this list of creative monitoring services compiled by 4As Research.
Member Perks
LookFar Labs: 4As Member Perk
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…
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SmartBrief Newsletter
Keep up on the latest happenings with minimal effort or hassle thanks to handpicked articles from hundreds of publications. Each newsletter includes industry news as well as a brief summary and links to the original source.
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The 4As strives to support your business and operational requirements, and to identify opportunities to reinforce the dynamics of a strong agency/marketer relationship. One way we deliver this is through the creation, design, and development of benchmarking studies to provide invaluable insight and data.