Qrious Insight’s Post

Redefining the Respondent Experience 🌟 At Qrious, a profound question from our COO, Mark Slobbe, catalyzed a game-changing shift: "Can we improve respondent experience 𝗔𝗡𝗗 get valuable data?" Despite decades of technological progress, a recent enlightening article by Ben Tolchinsky on Quirk's Media Media (𝘈𝘳𝘦 𝘺𝘰𝘶 𝘤𝘰𝘯𝘴𝘪𝘥𝘦𝘳𝘪𝘯𝘨 𝘵𝘩𝘦 𝘴𝘶𝘳𝘷𝘦𝘺 𝘱𝘢𝘳𝘵𝘪𝘤𝘪𝘱𝘢𝘯𝘵’𝘴 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦?) exposed a stark reality: the survey experience has pretty much stagnated for nearly a quarter-century. Long, boring surveys with small returns on respondent time investment are still the norm. At Qrious, we've pioneered a "respondent-centric" model that addresses these long-standing issues: 𝗦𝗵𝗼𝗿𝘁𝗲𝗿 𝗦𝘂𝗿𝘃𝗲𝘆𝘀 & 𝗦𝗰𝗿𝗲𝗲𝗻𝗲𝗿𝘀 (𝗔𝘀𝗸 𝗟𝗲𝘀𝘀, 𝗞𝗻𝗼𝘄 𝗠𝗼𝗿𝗲): Leveraging over a billion data points annually, we eliminate the need for redundant questions. 𝗕𝗲𝘁𝘁𝗲𝗿 𝗜𝗻𝗰𝗲𝗻𝘁𝗶𝘃𝗲𝘀: We genuinely value and compensate our respondents fairly for their time. 𝗘𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀: All surveys are designed to be mobile-first, ensuring seamless participation across all devices. By integrating behavioral data, we've not only improved our data collection efficiency, resulting in happier respondents while collecting better quality data and insights. Join us as we push the boundaries of what's possible in market research. 🔗 Connect with us for a behavioral data demo and experience the difference firsthand. #MarketResearch #Innovation #BehavioralData #CustomerExperience #QriousInsight #RespondentCentric

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To learn more here is a webinar on behavioral data made easy from our CEO Andrew Moffatt: https://www.insightplatforms.com/webinars/replays/video-behavioral-data-made-easy/

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