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About

I am a seasoned product leader driven by a deep passion for creating user experiences…

Articles by Avinoam

  • Great + Attitude = Greatitude
    Jan 2, 2020

    Great + Attitude = Greatitude

    The definition of "greatitude" in the urban dictionary is "Having a great attitude; being greatful or full of great."…

    7 Comments
  • Happy as a 5 year old
    Jan 24, 2019

    Happy as a 5 year old

    A Personal Observation I think 5 year olds have cracked the secret to happiness. Setting Expectations and a Little…

    12 Comments

Activity

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Experience & Education

  • Atlassian

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Publications

Patents

Courses

  • Advanced Actuarial Science

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Projects

  • Digital Marketing Performance Programs

    - Present

    Through both live, human interaction as we well as personalized messages and targeted offers, LivePerson enables online marketers to deliver the kind of rich, engaging customer experiences that drive results. Through advanced segmentation capabilities along with keyword-based targeting, LivePerson can help determine which customers to engage with, and deliver a highly-relevant interaction designed to lead the customer to conversion.

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  • Google AdWords Chat Ad Extension

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    The Google AdWords Chat Ad Extension enables a live chat session by clicking on the "Live Chat" icon within the Google AdWords ad connecting consumers with brands in a live chat directly from the SERP.

    This was brought to market as a partnership between LivePerson and Google to select enterprise fortune 100 customers.

    Led customer facing efforts, worked closely with product to define product needs and road-map as well as executing on go to market and KPI measurement.

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  • Analytics Driven Engagament

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    Web analytics-based targeting plays a key role in creating a frictionless optimization cycle, delivering continually optimized visitor segments and dramatically improved business results.
    Integrating with Google Analytics, LiveEngage utilizes a proprietary algorithm to analyze data such as page views, navigation paths, bounce rates, and entry and exit points, and determines the best pages for engagement along with the optimal timing for each selected page.
    Based on these findings, new…

    Web analytics-based targeting plays a key role in creating a frictionless optimization cycle, delivering continually optimized visitor segments and dramatically improved business results.
    Integrating with Google Analytics, LiveEngage utilizes a proprietary algorithm to analyze data such as page views, navigation paths, bounce rates, and entry and exit points, and determines the best pages for engagement along with the optimal timing for each selected page.
    Based on these findings, new segments are automatically created and deployed, and are always open to administrative editing.
    As website content and/or aggregate visitor behavior changes, the segments will automatically change at regular set intervals, based on the latest website analytics data.

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  • Keyword Lift

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    Through keyword-based targeting, LiveEngage automatically analyzes your search campaign data every 24 hours through a proprietary keyword-scoring algorithm designed to identify keywords with the greatest potential to boost your ROI. With this built-in intelligence, and based on the keywords visitors use to find your site, selected visitors are engaged at the optimal time and place, engaging the visitors and driving results.

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Languages

  • English

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  • Hebrew

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