AdOutreach

𝗧𝗵𝗲 𝗕𝗲𝘀𝘁 𝗔𝗜 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗼𝗼𝗹𝘀 𝗳𝗼𝗿 𝟮𝟬𝟮𝟱! 🚀 𝗡𝗮𝗽𝗸𝗶𝗻 𝗔𝗜 - This is a game-changer for creating visuals! You can turn any text into flowcharts, diagrams & visualizations in just a few clicks! 𝗖𝗹𝗮𝘂𝗱𝗲 - This has become my go-to AI writing assistant. The real power comes from creating "Projects" where you can train it on your own content! 𝗚𝗮𝗺𝗺𝗮 - Need to create a pitch deck or presentation? Gamma will create an entire slideshow presentation for you, complete with images & layouts. While it gets you 80% there, you'll want to customize it, but it saves hours of work! 𝗕𝗡𝗦𝗡 𝗔𝗜 - Created by legendary copywriter Jon Benson, this tool helps you write high-converting copy using proven frameworks. It's like having a world-class copywriter's brain at your fingertips! 𝗡𝗼𝘁𝗲𝗯𝗼𝗼𝗸 𝗟𝗠 - This tool transforms any article or content into podcast format. Perfect for research & content consumption on the go! 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 - Everyone knows ChatGPT, but here's a pro tip: Use the prompt "As a PhD level marketing consultant..." for more in-depth analysis. I use this for complex problem-solving. 𝗣𝗲𝗿𝗽𝗹𝗲𝘅𝗶𝘁𝘆 𝗔𝗜 - Perfect for up-to-date research on any marketing topic. It provides sources & allows follow-up questions. I use this to stay current with marketing trends. 𝗢𝗽𝘂𝘀 𝗖𝗹𝗶𝗽 - This tool automatically turns long-form videos into short-form content for YouTube Shorts, Instagram Reels & TikTok. A massive time-saver for content repurposing! 𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁 - Edit videos by editing the transcript! Remove filler words, enhance audio quality & make quick edits without complex video editing skills. 𝗢𝘁𝘁𝗲𝗿 𝗔𝗜 - This AI joins your Zoom meetings & takes comprehensive notes. It's like having a personal assistant in every meeting! 𝗟𝗼𝗼𝗺 𝗔𝗜 - The new AI features in Loom are incredible! It auto-titles videos, creates transcripts & even helps create SOPs from your recordings. 𝗦𝗼𝘂𝗻𝗱𝗿𝗮𝘄 - Create custom AI background music for your content. Perfect for videos & ads! 𝗖𝗮𝗻𝘃𝗮 𝗔𝗜 - Their new AI features make creating visuals & graphics even easier. Just describe what you want & it creates custom templates! 𝗥𝗶𝘃𝗲𝗿𝘀𝗶𝗱𝗲 𝗙𝗠 - A podcast software that is now powered by AI & lets you edit podcasts in just a few clicks using AI Magic! I’ve been using this to film my new “Marketing Minds with Aleric Heck” Podcast! (Btw make sure to check out my Marketing Minds Podcast on Spotify!) 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝗦𝗲𝗮𝗿𝗰𝗵 And of course, I have to mention my own AI Ad Targeting software KeywordSearch . com - which helps you build AI-powered Audiences for YouTube & Google Ads that you can sync directly to your ad account in one click! 🎯 I actually just made a complete YouTube Video breaking down all of these tools with demonstrations of how to use each one - I'll drop the link in the comments! What are your favorite AI Marketing Tools that you're using in 2025?

Marketers Know: Sometimes Dumb Split Tests Win... CRO Expert Ethan B. & I discuss a particularly funny but powerful split test on the latest episode of the Marketing Minds Podcast! Check out the full episode link in the comments! What was the dumbest split test that worked for you?

I Just Launched The Marketing Minds Podcast! 🚀 The First Episode is Out Now! ⬇️

𝗧𝗵𝗲 𝗕𝗶𝗴𝗴𝗲𝘀𝘁 𝗖𝗵𝗮𝗻𝗴𝗲 𝘁𝗼 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗔𝗱𝘀 𝗶𝗻 𝟮𝟬𝟮𝟱: 𝗗𝗲𝗺𝗮𝗻𝗱 𝗚𝗲𝗻 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 Google announced one of the biggest changes ever to happen to YouTube Ads - the shift to Demand Gen Campaigns in 2025. And if you're running YouTube Ads, you need to be prepared. Here's the thing: This isn't optional. Google is automatically migrating all Video Action Campaigns to Demand Gen in Q2 2025. But here's why I'm actually excited about this change... 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝗗𝗲𝗺𝗮𝗻𝗱 𝗚𝗲𝗻 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀? Think of them as a "Super Campaign" that combines: - Classic YouTube Ads - YouTube Shorts Ads - Strategic Image Ads (Gmail + Discover Feed) All powered by Google's AI to create a seamless user experience across their entire ecosystem! Here's what this means for you: - 𝗘𝘅𝗽𝗮𝗻𝗱𝗲𝗱 𝗥𝗲𝗮𝗰𝗵: Your ads will now appear across YouTube, Gmail, Discover Feed & Shorts while maintaining targeted precision - 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗢𝗽𝘁𝗶𝗼𝗻𝘀: Combine video & image assets in powerful new ways - 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀: Our early testing shows better engagement & conversion rates with our ads + client ads (using our new Demand Gen playbook) The downside, though is that this is going to be a shift that Google is requiring you to make & if you aren't prepared, your campaigns will be auto-upgraded - which could risk issues if they're not optimized properly. That's why it's important to be proactive now so you can fully take advantage of Demand Gen campaigns! 𝗧𝗵𝗲 𝗧𝗶𝗺𝗲𝗹𝗶𝗻𝗲: - March 2025: No new VAC campaigns can be created (it's possible Google may move this deadline) - Q2 2025: Automatic migration of existing campaigns Here's the catch - when Google automatically migrates your campaigns, they won't be optimized the way you want them to be. That's why being proactive NOW is very important to the success of your campaigns. My team and I have been testing these new Demand Gen Campaigns extensively, and we're seeing some incredible results when they're set up the right way! If you want to get ahead of this massive change & turn it into an advantage for your business, comment "Demand Gen" below & I'll send a calendar link to book a call with my team to share how we can help you map out a custom game plan for this transition! Big changes are coming to YouTube Ads - the question is, will you be prepared to capitalize on them? 🚀

Over the past week, I’ve taken half a dozen rides in Waymo Self Driving Cars — and wow, this is the Future! 🚘 🤖 If you’re in one of the self-driving test pilot cities, you may have seen Waymos & other self driving cars zip around. And of course if you have or have rode in a Tesla, you may have experienced Tesla’s self driving autopilot as well. But something about sitting in the back of a car with no-one in the drivers seat & the car completely driving itself is just different — and so futuristic! I remember creating a YouTube video for my original tech channel, AppFind, back in 2016 where I theorized about the possibilities of self driving cars & how they would in the future take over the roads… and now just less than a decade later, it’s becoming a reality! I put my name on the Waymo waitlist several months ago and I eagerly awaited getting approved in the app. Last week I got the invite & I’ve already taken over a half a dozen rides & I need to say — it’s smooth! As someone who takes a lot of Uber & Lyft rides, I can see self-driving cars disrupting that industry quickly. One big thing it made me think about though is what’s powering these self driving cars… You see Waymo is owned by Google - which means a Google AI is powering these self driving cars. YouTube is also owned by Google — with Google AI powering YouTube Ads & Targeting! So if AI is powerful enough to self drive a car, do you think it’s powerful enough to target your ads? ^^ Some fun food for thought with the power of AI Ad Targeting I talk about a lot at AdOutreach! But wow, even several rides in the novelty of the full self driving car hasn’t worn off yet - it’s cool & feels like the future! Have you taken a ride in a self driving car yet?

We're Redefining Video Marketing for Entrepreneurs and Business Owners After years in the digital marketing space, I've realized a concerning trend: many entrepreneurs are stuck in the cycle of high ad costs and unpredictable leads, with little to show for their efforts. We're taking a different approach to video marketing. One focused on achieving predictable, high-quality lead flow without the volatile swings of traditional advertising strategies. It's not about chasing viral trends or temporary hacks, but about crafting sustainable systems that grow your business. What sets our approach apart: First, we leverage Value-Driven Video Marketing. This isn't about generic videos that blend in with the noise; it's about creating content that speaks directly to your ideal customers, driving conversions and building brand authority. Second, we focus primarily on YouTube Ads. Oour expertise lies in mastering this platform to maximize your return on ad spend and scale your marketing efforts. Third, we don't proceed without a Clear Strategy. Forget running ads with fingers crossed for viral success. We provide a step-by-step process to script and launch highly profitable YouTube ads, retargeting likely clients and optimizing for the best performance. Our strategic framework is deliberately focused: 1. We empower you with proven strategies and systems. You won't be left guessing about what might work; instead, you'll understand exactly how to attract more dream clients and position yourself as an authority in your niche. 2. Market validation through targeted audiences. We harness sophisticated YouTube ad algorithms to ensure your message reaches those most likely to convert, bypassing the inefficiencies of broad, untargeted campaigns. (We even built an AI Ad Targeting Software, KeywordSearch, to do this for you) 3. Consistent growth is our target. This isn't about the short-term wins; it's about building trust with your audience and scaling your business through reliable, sustainable strategies. Why this matters: Many business owners waste time and resources on strategies that fail to engage their target audience or scale effectively. Worse still, they become frustrated by the rising ad costs and the unpredictable nature of platform algorithms. Our approach turns this on its head: empower first, execute second. Equip yourself with strategies that work and systems that deliver. Focus on quality leads, not just any leads. Create content that your customers can't ignore. This isn't about fleeting success; it's about building robust, profitable businesses. Businesses that consistently grow, leverage video marketing to engage and convert, and ultimately, soar above the competition! To Your Success, Aleric

I’m Excited to Announce I’m Launching my Book this Year! 🎉 𝗩𝗶𝗱𝗲𝗼 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 - 𝘛𝘩𝘦 𝘈𝘳𝘵 & 𝘚𝘤𝘪𝘦𝘯𝘤𝘦 𝘰𝘧 𝘊𝘰𝘯𝘷𝘦𝘳𝘵𝘪𝘯𝘨 𝘝𝘪𝘦𝘸𝘦𝘳𝘴 𝘪𝘯𝘵𝘰 𝘊𝘭𝘪𝘦𝘯𝘵𝘴 I’ve spent the last 3 years working on this book & it’s been a journey! I wanted to jam-pack it full of valuable content to teach any entrepreneur or aspiring entrepreneur how to use the power of video to generate consistent leads & clients! I started out on YouTube 15 years ago as a 12 year old kid with a video camera & a dream. Fast forward to today & I’ve helped 3,000+ businesses leverage YouTube Ads & Video Marketing to generate Hundreds of Millions of Dollars in Revenue! And scale my own business to 8 figures, landing #60 on the INC 5000 list of the fastest growing companies a couple years ago & ranking multiple years in a row. Now I’m revealing all my best video marketing secrets in my upcoming book! 📕 It’s 15 chapters, jam-packed & even my editor literally said “This may truly be one of the most useful books I’ve been privy to edit in a very long time.” — no joke, I was honored to hear that since they’ve worked on a lot of books! 😁 This is just an announcement post & we don’t have the date set yet — but stay tuned! The book is likely to launch in April! Big things ahead for 2025! 🚀

𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝗔𝗜-𝗗𝗿𝗶𝘃𝗲𝗻 (𝟲 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝟮𝟬𝟮𝟱) 🤖 🚀 I've been working behind the scenes with AI for over 3 years now, developing KeywordSearch's AI Ad Targeting & Audience Building software. And what I can tell you is that what's coming next is going to change EVERYTHING about marketing! Let me pull back the curtain & share exactly what I see coming in 2025... 𝗧𝗵𝗲 𝟲 𝗕𝗶𝗴𝗴𝗲𝘀𝘁 𝗚𝗮𝗺𝗲-𝗖𝗵𝗮𝗻𝗴𝗲𝗿𝘀 𝗜'𝗺 𝗦𝗲𝗲𝗶𝗻𝗴: 1. 𝗔𝗜 𝗩𝗶𝗱𝗲𝗼 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 With OpenAI's Sora & Google's Veo, we're seeing the beginning of AI-generated video content that looks incredibly realistic. This is going to completely transform how we create video ads & content. The key will be using AI to enhance & scale your authentic message, not replace it. For example, using AI video as B-Roll in addition to the real footage of you speaking to amplify your message. 2. 𝗔𝗜-𝗗𝗿𝗶𝘃𝗲𝗻 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 This is something I'm particularly excited about because we've been pioneering it for over 3 years with KeywordSearch. Our AI can now analyze your business & create laser-targeted YouTube Ad audiences in seconds & sync them directly to YouTube / Google Ads! 3. 𝗔𝗜 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 The ability to create hyper-personalized marketing campaigns at scale is becoming a reality. AI can now analyze user behavior & create custom experiences for each viewer. 4. 𝗔𝗜-𝗣𝗼𝘄𝗲𝗿𝗲𝗱 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 Imagine being able to test hundreds of creative variations simultaneously, with AI analyzing performance in real-time & automatically optimizing for the best performers. 5. 𝗔𝗜 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻 This is a BIG one that nobody's talking about yet. AI won't just help us find audiences - it will predict which audiences are most likely to convert BEFORE we even run ads to them. We're actually mapping out this future capability right now at KeywordSearch (maybe I wasn't supposed to share that yet... 😉) 6. 𝗔𝗜-𝗗𝗿𝗶𝘃𝗲𝗻 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 Imagine AI that can analyze your entire marketing funnel in real-time, identifying exactly where prospects are dropping off & automatically suggesting (or even implementing) optimizations. 𝗧𝗵𝗲 𝗕𝗶𝗴𝗴𝗲𝘀𝘁 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆: The future isn't about AI replacing marketers - it's about AI empowering marketers to achieve better results than ever before! If you want to see how AI can transform your marketing TODAY, check out the link in the comments to KeywordSearch's AI Audience Builder & try it free for 5 days! The future of marketing is here - and it's powered by AI! 🚀 -Aleric P.S. We've got some MASSIVE AI updates coming to KeywordSearch that I can't wait to share with you... including some of the capabilities I mentioned above! Stay tuned! 😁 P.P.S Ironically, this image is actually REAL & not AI 😆

𝗪𝗵𝘆 𝗜 𝗦𝗮𝗶𝗱 𝗡𝗢 𝘁𝗼 𝟭𝟬𝟬+ 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗟𝗮𝘀𝘁 𝗬𝗲𝗮𝗿 Last year, I turned down dozens of speaking opportunities, podcast appearances, collaboration requests & "quick calls." Why? Because I learned a valuable lesson about Opportunity Cost that transformed my business. You see, I used to be the person who said "Yes" to everything. Every podcast invite, every speaking opportunity, every "quick call" to explore potential partnerships... I thought saying yes to everything was the path to growth. But I was wrong. What I discovered is that saying "Yes" to everything means saying "No" to the things that truly matter - like leading my team, innovating new strategies for our clients & focusing on what moves the needle forward in my business. 𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝗥𝗲𝗮𝗹𝗶𝘁𝘆: Every "Yes" has an Opportunity Cost. When you say "Yes" to that podcast interview, you're saying "No" to something else. Maybe it's time with your team, maybe it's working on that game-changing project, or maybe it's the strategic thinking that could 10x your business. I told my Executive Assistant something important: "I'm going to show up 110% for everything I commit to - that's who I am. But we need to be extremely selective about what makes it onto my calendar. My team & clients come first." 𝗧𝗵𝗶𝘀 𝗹𝗲𝗱 𝘁𝗼 𝗮 𝗻𝗲𝘄 𝗳𝗶𝗹𝘁𝗲𝗿 𝗳𝗼𝗿 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀: 1. Does this directly benefit my clients? 2. Will this move the needle for AdOutreach? 3. Does this align with our core mission? 4. Am I genuinely excited about this? If it doesn't hit at least 3 of these 4 criteria, it's a "No." The result? More focus, better results & exponentially more impact. Remember: Your time & energy are your most valuable resources. Guard them fiercely. Because saying "No" to the good opportunities is what creates space for the GREAT ones. 💯 The hardest part? Learning to say "No" to things that look good on paper but don't align with your highest priorities. But here's what happens when you do: - More bandwidth for innovation - Better results for your clients - Increased momentum in your business - Greater impact in the areas that matter most 𝗧𝗵𝗲 𝗕𝗶𝗴𝗴𝗲𝘀𝘁 𝗟𝗲𝘀𝘀𝗼𝗻: Success isn't about doing more things - it's about doing the RIGHT things with complete focus & dedication. So next time you're faced with an "opportunity," remember: A strategic "No" today creates space for a bigger "Yes" tomorrow. 🚀 What opportunities do you need to start saying "No" to?

I discovered an AI tool that turns any text into Infographics! This tool is pretty powerful & we've been using it to create graphic illustrations to go along with our posts & upcoming content. Just input any text & it will automatically create visuals & graphics for you using AI in seconds & then you can choose any style you want to customize them! It's called Napkin AI & It's one of the most useful AI tools I've discovered in a while! Link in Comments & Repost if you found this tool useful so others can see it! What's your favorite AI Tool hidden gem?