🗞️ The Future Fan-Zine is back! 📢 From Bart Simpson and Bluey to Bugs Bunny and Mickey Mouse, volume two explores how the rise of the kids-first 'alt-cast' is making sports more accessible for younger audiences. How about Maddli scoring the winning goal at the EUROs, Ellie the Elephant on court for the WNBA playoffs, or maybe Team Jay taking to the field for a Serie A game - what would you like to see in 2025?
About us
Founded in 2011, Two Circles is an international sports and entertainment marketing business that leverages data and knowing fans best, to help organizations grow audiences and revenues. From thirteen international offices, Two Circles works with some of the biggest names in sports and entertainment, including the NFL, Premier League, UEFA and EA. The business uses data to grow the volume and value of fan relationships across all channels, to increase revenue across media rights, sponsorship, retail and licensing and ticketing.
- Website
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http://www.twocircles.com
External link for Two Circles
- Industry
- Spectator Sports
- Company size
- 501-1,000 employees
- Headquarters
- London
- Type
- Privately Held
- Specialties
- Sports CRM, Sports Marketing, Commercial Strategy, Digital Marketing, Management Consultancy, Customer Relationship Management, Sports Data Management, Data driven, Insight, Consumer Research, content, social media, production, creative, and technology
Locations
Employees at Two Circles
Updates
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Two Circles reposted this
Senior Vice President, Consulting at Two Circles | Sports Marketing | Global Audience Development | OTT
Looking forward to sharing the stage with some brilliant minds at the FT's Business of Football Summit to discuss how we help fuel growth amidst an ever-changing football landscape, in our session "Commercial Partnerships - The Drive for Greater Value". Whether it's around fan engagement, tech innovation within stadium experiences, or prioritizing the right fan insights that maximize their lifetime value, I'm sure there will be some fantastic discussion. Please join us if you're in London! Thank you FT Live. https://lnkd.in/estV8tfv Two Circles
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🚀 Applications Now Open – Diversity in Sports 2025! 🚀 Want a chance to: ✅ Connect with top industry mentors ✅ Gain hands-on experience with sport industry challenges ✅ Build a powerful network of like-minded people ✅ Make your mark on the future of sports ✅ Join a network of alumni already 100 strong! We’re looking for ambitious individuals who have faced barriers breaking into the sports and entertainment industry to take part in the 6️⃣th year of Diversity in Sports - follow the link below to find out more. Applications are open until Sunday 16th March. And don't just take our word for it... https://lnkd.in/gx_G8c8f
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Two Circles reposted this
It has been great to see leagues experimenting with new All-Star formats. Reactions to the actual product may have been mixed, but the innovations the NBA made this year certainly caught fans attention with YouTube searches related to the event doubling in the US compared to recent years.
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Two Circles reposted this
Content Strategy | Helping the world's best sports organisations connect and engage with fans
What better way to shine a light on the incredible Premier League programmes happening across the country than through the creativity it helps inspire? By dedicating the regular weekly social assets to the kids who are part of the programme. Celebrating their creativity, and also showing the incredible work the League does with Premier League Primary Stars. Loved getting this over the line as part of the Premier League 'More Than A Game' campaign. A huge thanks to the Premier League team for trusting in it, and in particular to Samuel A. for helping source the imagery from across the country.
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Want to experience what it's like to work in the world of sports and entertainment? The Two Circles 2025 Internship Programme is a positive action scheme, open to individuals from underrepresented backgrounds in the sports industry, and is now open for applications. We currently have two roles available in the UK: 🎨Content Production 📊Marketing & Consultancy 📅 Apply by Friday 28th February. https://lnkd.in/dU5HkVtJ
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Two Circles reposted this
Les stades et les salles ont fait le plein en 2024 41 millions de spectateurs ont fréquenté les stades et arenas en 2024 en France. Un record porté par les Jeux Olympiques et Paralympiques à Paris, mais qui s'explique aussi par plusieurs tendances de fond. ➡️ https://l.lequipe.fr/z62
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🇫🇷 Record crowds pack venues, as rugby and Paris 2024 power France to 41m spectators in 2024. The numbers have been crunched from: 🏟️ 4,400+ matches 🏟️ 15 major sports 🏟️ 1 record-breaking Olympic & Paralympic year 🔗 Read more here: https://lnkd.in/eSXwN-6A
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Two Circles reposted this
Arsenal F.C lead the way when it comes to impacting and influencing what is most important in our society and communities. At Two Circles we are proud to be partners with the club and supporting this partnership and campaign has been very special. Congratulations Juliet Slot Omar Shaikh Matthew Cook Phoebe Coulter Oshi Corbett. We are all inspired by what you are doing!
𝑻𝒉𝒊𝒔 𝒘𝒆𝒆𝒌 𝒊𝒔 𝒂𝒃𝒐𝒖𝒕 𝒘𝒉𝒂𝒕 𝒊𝒕 𝒎𝒆𝒂𝒏𝒔 𝒕𝒐 𝒓𝒆𝒑𝒓𝒆𝒔𝒆𝒏𝒕 𝑨𝒓𝒔𝒆𝒏𝒂𝒍 𝒂𝒏𝒅 𝒕𝒉𝒆 𝒃𝒂𝒅𝒈𝒆 𝒘𝒆 𝒑𝒍𝒂𝒚 𝒇𝒐𝒓. - 𝐋𝐞𝐚𝐡 𝐖𝐢𝐥𝐥𝐢𝐚𝐦𝐬��𝐧 Today we join Defend Your Tomorrow, a campaign launched by our partner MSD in the UK and supported by The Eve Appeal, which aims to support NHS England's goal of eliminating cervical cancer by 2040. The campaign will raise awareness of cervical cancer and its possible prevention through existing NHS services, such as the NHS cervical screening programme and NHS vaccination programme. At this weekend's North London Derby, we will elevate this message, and encourage supporters to visit their GP or https://lnkd.in/ephv4hHr for further information. We’ll also deliver education sessions around the disease and its prevention across north London over the next 12 months through Arsenal in the Community, engaging some of the most vulnerable and hardest-to-reach communities to overcome barriers to prevention. Our Vice-Captain, Leah Williamson, stars in the campaign alongside Beth Mead, Katie McCabe, Kyra Cooney-Cross, and Manu Zinsberger, and she had this message for our community: 𝑻𝒉𝒊𝒔 𝒘𝒆𝒆𝒌 𝒊𝒔 𝒂𝒃𝒐𝒖𝒕 𝒘𝒉𝒂𝒕 𝒊𝒕 𝒎𝒆𝒂𝒏𝒔 𝒕𝒐 𝒓𝒆𝒑𝒓𝒆𝒔𝒆𝒏𝒕 𝑨𝒓𝒔𝒆𝒏𝒂𝒍 𝒂𝒏𝒅 𝒕𝒉𝒆 𝒃𝒂𝒅𝒈𝒆 𝒘𝒆 𝒑𝒍𝒂𝒚 𝒇𝒐𝒓. 𝑻𝒉𝒆 𝑵𝒐𝒓𝒕𝒉 𝑳𝒐𝒏𝒅𝒐𝒏 𝑫𝒆𝒓𝒃𝒚 𝒊𝒔 𝒂𝒍𝒘𝒂𝒚𝒔 𝒔𝒑𝒆𝒄𝒊𝒂𝒍 𝒕𝒐 𝒖𝒔 𝒂𝒏𝒅 𝒐𝒖𝒓 𝒄𝒐𝒎𝒎𝒖𝒏𝒊𝒕𝒚. 𝑾𝒆 𝒘𝒂𝒏𝒕 𝒕𝒐 𝒔𝒆𝒆 𝒐𝒖𝒓 𝒉𝒐𝒎𝒆 𝒑𝒂𝒄𝒌𝒆𝒅 𝒐𝒖𝒕 𝒕𝒐 𝒄𝒓𝒆𝒂𝒕𝒆 𝒕𝒉𝒂𝒕 𝒔𝒑𝒆𝒄𝒊𝒂𝒍 𝒆𝒏𝒆𝒓𝒈𝒚 𝒂𝒏𝒅 𝒃𝒖𝒛𝒛 𝒕𝒉𝒂𝒕 𝒐𝒏𝒍𝒚 𝒕𝒉𝒊𝒔 𝒈𝒂𝒎𝒆 𝒄𝒂𝒏. 𝑩𝒖𝒕 𝒊𝒕’𝒔 𝒂𝒍𝒔𝒐 𝒐𝒖𝒓 𝒕𝒊𝒎𝒆 𝒕𝒐 𝒄𝒐𝒎𝒆 𝒕𝒐𝒈𝒆𝒕𝒉𝒆𝒓 𝒕𝒐 𝒑𝒓𝒐𝒕𝒆𝒄𝒕 𝒘𝒉𝒂𝒕 𝒊𝒔 𝒔𝒑𝒆𝒄𝒊𝒂𝒍 𝒕𝒐 𝒖𝒔 – 𝒐𝒖𝒓 𝒉𝒆𝒂𝒍𝒕𝒉, 𝒐𝒖𝒓 𝒇𝒓𝒊𝒆𝒏𝒅𝒔, 𝒐𝒖𝒓 𝒇𝒂𝒎𝒊𝒍𝒊𝒆𝒔, 𝒂𝒏𝒅 𝒐𝒖𝒓 𝒆𝒙𝒕𝒆𝒏𝒅𝒆𝒅 𝒏𝒐𝒓𝒕𝒉 𝑳𝒐𝒏𝒅𝒐𝒏 𝒄𝒐𝒎𝒎𝒖𝒏𝒊𝒕𝒚 – 𝒂𝒈𝒂𝒊𝒏𝒔𝒕 𝒄𝒆𝒓𝒗𝒊𝒄𝒂𝒍 𝒄𝒂𝒏𝒄𝒆𝒓. 𝑾𝒆 𝒌𝒏𝒐𝒘 𝒕𝒉𝒂𝒕 𝒂𝒍𝒎𝒐𝒔𝒕 𝒂𝒍𝒍 𝒄𝒂𝒔𝒆𝒔 𝒎𝒂𝒚 𝒃𝒆 𝒑𝒓𝒆𝒗𝒆𝒏𝒕𝒂𝒃𝒍𝒆, 𝒂𝒏𝒅 𝒘𝒆 𝒏𝒆𝒆𝒅 𝒕𝒐 𝒄𝒐𝒎𝒆 𝒕𝒐𝒈𝒆𝒕𝒉𝒆𝒓 𝒕𝒐 𝒑𝒓𝒐𝒕𝒆𝒄𝒕 𝒐𝒖𝒓 𝒇𝒖𝒕𝒖𝒓𝒆𝒔.
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🇩🇪 Hello Germany! Last week, Two Circles attended SPOBIS GmbH, Europe’s biggest sports business conference in Hamburg, hosting a masterclass with Juliet Slot, Chief Commercial Officer at Arsenal F.C, alongside Gareth Balch and moderated by Sebastian Kurczynski. We discussed how Arsenal leverages audience insights to drive partnership impact, and dived into fan nurturing insights, delivered by Two Circles’ Dr. Jan Dreisbach & Lisa Stadler, alongside Lars Stegelmann. With our Cologne office now open, we’re here to continue building a better future for the sports and entertainment industry in Europe! 🚀 #SPOBIS2025
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