What's new on January 27, 2025
Review this article to learn about the latest features and enhancements for Authorized Buyers.
Other product or Help Center updates
Update to Google RTB protocol sunset
Google will extend the Google Authorized Buyers protocol sunset date to April 30, 2025 to provide additional support for bidders in their migration efforts. Bidders must migrate to OpenRTB prior to this deadline. It is recommended to use the A/B experiment framework available to migrate effectively. Increase OpenRTB traffic today and learn more about guidance and technical assistance.
Coming soon
No items for this cycle.