What's new in Google Analytics

This article provides information on the latest releases in Google Analytics for this year. For information on releases from past years, see the What's New archive.

Releases

February 3, 2025

Cost data import required field updates

We’ve made it easier to import cost data using Data Import in Google Analytics. You can now import cost data using three required fields: source, medium, and date for Google Analytics to join against.

The campaign_name and campaign_id associated with your cost data will no longer be required fields, but can optionally be included as key fields. When available, we highly recommend importing these fields as this allows for more granular reporting. When cost data is imported without campaign_name and/or campaign_id, cost data will be reported in aggregate when these dimensions are requested. 

Learn more about cost data import

January 21, 2025

Copy reports and explorations across properties

You can now copy the configuration of a custom detail report or exploration from one property to your other properties, so you can avoid configuration differences across properties, save time creating the reports and explorations, and spend more time analyzing and getting insights from their data.

Learn more about copying reports and explorations

An animation demonstrating the steps to copy a report from one property to another in GA4.

January 13, 2025

Consent settings hub

You can now learn about and manage consent settings from a centralized hub in Google Analytics Admin. This hub helps you understand how Analytics uses consent signals, view the collection status of consent signals across your property’s streams, and review and address consent-related diagnostics. To access in Admin, under Data collection and modification, click Consent settings.

Learn more about consent settings

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