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Build trust, increase transparency, and get access to more features by completing advertiser verification. You’ll just need to complete a few tasks, such as answering a few questions about your organization. After getting verified, some of your info will appear in ad disclosures and the Ads Transparency Center, which provides context about an advertiser and their ads.
Learn more about Advertiser verification.What’s the timeline for completing verification?
Your timeline depends on whether your verification includes a deadline or not.
| Deadline | No deadline | Account paused |
|---|---|---|
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Your account will be paused if you don’t get verified by the deadline. It’s important to start early since it can take up to 5 business days, depending on the task, for Google Ads to review the info that you submit. Learn more About Google Ads account pausing. If your account is affected by any ads serving limits, your campaign performance may be affected until you complete verification. |
You may choose to get verified on your own. You may want to do this to:
You can still run ads if you don’t complete advertiser verification. It can take up to 5 business days to review your task. In rare cases, review time can take up to 30 days. If your account is affected by any ads serving limits, your campaign performance may be affected until you complete verification. |
Your Google Ads account was paused, and you’ll be able to unpause your account only if you get verified. |
Can the deadline be extended?
No, the deadline can’t be extended. You’ll need to get verified by the deadline or your account will get paused.