Lightricks

It’s official—Lightricks is a Great Place to Work! 💫 We’re not here to brag (okay, maybe just a little 😌), but when your own team says they actually like working here, that’s a win. Across all our global locations, we’ve built a place where creativity runs wild, AI innovation keeps us on our toes, and the occasional existential crisis over what to eat for lunch is just part of our daily routine. This certification is a reminder that we’re doing something right—but we’re always looking to grow and evolve with the best talent out there. If you're looking for your own great place to work, you just might be in luck. 🤞 Check out our open positions in the first comment! Great Place To Work US Great Place To Work UK Great Place To Work® Israel

Marketing’s AI Shift: Why Execs Are Running the Show 🔃 Our recent report with the American Marketing Association reveals something unexpected—AI in marketing isn’t being driven by junior teams. It’s executives leading the charge, using AI for strategy, collaboration, and big-picture decisions. Meanwhile, junior teams are stuck without the right training or tools to keep up. Corbett Drummey, VP of Brand Collaboration at Lightricks, breaks down these trends on Ticker News. Watch the full conversation here:

🎬 LTX Studio in London & Paris—Now in Motion! 🎬 We already shared the photos, but now it’s time to bring the energy to life! Last week in London and Paris, we gathered top creatives for an exclusive hands-on experience with LTX Studio—exploring how AI is reshaping the way stories are developed and produced. From live demos to deep-dive discussions, the room was filled with bold ideas, real connections, and plenty of wow moments. Here’s a glimpse of it all in action.

Shaping the Future of Creative Development—LTX Studio in London & Paris 🎬 What happens when top creative minds come together to explore the future of creative development? Last week, in London and Paris, we hosted two exclusive gatherings to find out. Bringing together leaders from advertising, media, and entertainment, these events offered a hands-on deep dive into LTX Studio, our AI-driven platform that is transforming the way stories are developed and produced. Through hands-on workshops and live demos, guests got a firsthand look at how AI can speed up ideas, simplify workflows, and open up new creative possibilities—pushing storytelling further than ever. And, of course, there was plenty of time for great conversations, meaningful connections, and a few unexpected sparks of inspiration A huge thank you to Tom Maberly and to everyone who joined us and shared their vision for the future of creative development! Photo Credit: London: Parker Floris Paris: The Parisian Photographers

Making Apps Lighter, Faster, and Smarter 🚀 At Lightricks, we’re always pushing the boundaries of mobile technology—creating powerful tools that feel effortless for users. But with every new feature comes a challenge: how do we keep our apps lightweight without compromising performance? In our latest Lightricks Tech Blog post, our very own Yonatan Oren and Anass AlZurba share how our team tackled Facetune’s app size—reducing its download footprint by over 100MB while maintaining cutting-edge capabilities. Through smart asset optimization, automated tracking, and tools like Emerge Tools we streamlined our app while enhancing the user experience. This is just one of the many ways we bring world-class AI and mobile engineering together to create best-in-class creative tools. Read more about our journey to a leaner, more efficient Facetune via the link in the first comment. #Lightricks #TechBlog #MobileEngineering #iOSDevelopment #AppOptimization #AI

Fresh Office, Same Lightricks Magic! 💫  🇺🇸 Yesterday, we opened our New York office, marking an exciting new chapter for Lightricks in the U.S.! This will be the home base for our growing NY team and a key hub as we continue expanding alongside our Chicago office. A huge shoutout to JaQuise S. Caldwell and Steven Stojak for making this happen. Their dedication and hard work behind the scenes ensured that everything came together seamlessly—thank you both! As we grow, we’re looking for the right people to join us. We’re currently hiring a VP of Sales in NYC—a key leadership role to help drive our next phase of success. If you or someone in your network is looking for an exciting opportunity at the intersection of AI and creativity, let’s talk (check out the link in the first comment)!

Building an open-source AI video model requires serious infrastructure. When we set out to create LTXV, our open-source AI video generation model, we knew we needed a solution that could handle billions of parameters, scale efficiently, and allow us to iterate fast. Google Cloud provided exactly that. With TPU and Trillium, we: ✔ Cut our development time by 50% ✔ Processed massive datasets with high efficiency ✔ Achieved real-time video generation speeds Beyond the tech, Google Cloud’s team worked closely with us, handling infrastructure so we could focus on building. That level of support made all the difference. For anyone developing AI models at scale, the right cloud infrastructure isn’t just helpful—it’s essential.

Ever tried explaining a shot by saying, “You know, like that one Wes Anderson frame”? Now you don’t have to. The Composition Tool in LTX Studio lets you lock in the exact framing, depth, and style you’re after—whether you’re using a reference image, a rough sketch, or even a quick iPhone snap. No more back-and-forth, just precision. For filmmakers, creatives, and anyone who wants full control over their shots—this changes the game. See it in action ⬇️

Last week, we wrapped up an incredible iOS ADT Week here at Lightricks! What’s that, you ask? It’s a dedicated week designed to take our iOS developers to the next level with advanced training. At Lightricks, we’re all about continuous learning and growth, and this week was a testament to that commitment! The agenda? Packed with fascinating workshops and deep-dive lectures, covering everything from advanced Swift concepts to Metal shaders and evolving app architecture. It was an inspiring blend of innovation, collaboration, and knowledge-sharing. But hey, it wasn’t all work and no play! We made sure to mix in some fun with an epic cocktail workshop—because learning is always better with a splash of enjoyment. A massive shoutout to Barak Weiss, Hadar Brod Gdalia, and Yaron Inger —for making all of this happen! And to our incredible speakers: Barak Yoresh, Azriel Gold, ‪Ron Itzhak‬‏, Gal Berezansky, Yonatan Oren , Dekel Avrahami, Omer Hagage, Tamar Milchtaich Lavi, Cameron Kumar, Anass AlZurba, Ofir Gluzman, and Maxim Grabarnik —your expertise and passion were the driving force behind the week’s success. Here’s to a culture of continuous learning, teamwork, and innovation! 

What a week in Chicago! 🇺🇸 Our US Onsite was all about coming together as a team, planning for 2025, and figuring out how we can keep moving forward with AI. The week was full of good conversations, productive sessions, and just enough deep-dish pizza to remind us we were in Chicago (JK there was no deep-dish pizza and ChatGPT did not write this 💀 ). Our team values collaboration, curiosity, and getting things done without overcomplicating it. If working on real challenges with experts in influencer marketing and AI sounds like your thing, check out our open roles. We’d love to hear from you 🤍