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Ross Dress for Less has long been a dominant player in the low-price retail space. It offers a broad selection of products at compelling discounts. Its value proposition, driven by significant cost savings, has made it a popular choice among budget-conscious consumers, particularly within Black communities. Over time, Ross has solidified its position as a go-to destination for those seeking both variety and affordability. However, as the retail landscape evolves, questions are emerging regarding the company’s stance on Diversity, Equity and Inclusion (DEI) , particularly in light of recent regulatory changes. The new Trump administration’s ban on DEI initiatives has triggered a wave of corporate reassessments . Many businesses are either willfully or forcefully publicly stating their position on DEI policies. As a result, consumers are increasingly scrutinizing the values of the brands they support. This shift in consumer behavior signals that buying decisions are no longer solely...